Say NO to an easy life
About this time in 2012, I parted ways with few colleagues and some friends in Minna, Niger State. As the norm, the question “what next?” was asked on several occasions by several peopl...
Oluwatobi Soyombo — page 5
2014
Mumbai: My first impressions
I arrived Mumbai on Friday. It's too early to make conclusions, but so far here are 5 quick random impressions about this historic city. Mumbai is hotter than Bangalore. For the first time in a long while, I saw water come out of my skin - sweat. Oh no! As...
Remembering the journey: The Ijebu-Igbo version
Mid 2012, my family friend, Tola, reached out to me about hosting a gathering of friends to have some heated discussions about business, our future and everything in between. Without hesitation, I ...
A cheque for the hustle
First, it started with an idea in the head. You wrote it down and developed a documentation for it to ensure all the pieces fit together, at least on paper. Then, you started thinking of the best w…
Fast, Forward
Last Saturday, I walked into Sapna Books in Bangalore to ‘burn’ some cash on books as usual. Among the books I picked was Sott Duffy’s “The Critical 90 days from idea to mar…
A long journey to rejection
Few months ago, we were trying to get into an institution to discuss the adoption of our product and several other collaborations. Unlike other prospects we had reached out to, we knew nobody in th…
Sell benefits, not features
Nothing beats simplicity. Read that again. Features are overrated. Your customers don’t freaking care about features. What they care about is benefits. Successful marketers have mastered this…
It’s official, I’m an MBA grad
There is time for everything. A time to begin and a time to end. Yesterday “officially” marked my last day as an MBA student as my final semester result was released. It’s been 2 …
Help us study the lending and borrowing habits of people
I am currently working on a project with my friend, Femi Olukolu. At this stage, we need to collect data about the lending and borrowing habits of people. I need your support in filling this questi…
To whom it may concern
Got a minute. Writing this for the benefit of those who have labelled me in several negative ways recently (not that I care much about it though). Some who even think I am dead because they have no…
