A long journey to rejection
Few months ago, we were trying to get into an institution to discuss the adoption of our product and several other collaborations. Unlike other prospects we had reached out to, we knew nobody in th…
Archive
What's on my mind?
2014
Sell benefits, not features
Nothing beats simplicity. Read that again. Features are overrated. Your customers don’t freaking care about features. What they care about is benefits. Successful marketers have mastered this…
Help us study the lending and borrowing habits of people
I am currently working on a project with my friend, Femi Olukolu. At this stage, we need to collect data about the lending and borrowing habits of people. I need your support in filling this questi…
Solution needed…
Zobo is a very popular drink in Nigeria made from the Roselle (Hibiscus sabdariffa). I have been researching solutions that preserves the drink in a plastic bottle for 6 months shelf life. The tole…
Celebrating the journey: 7 months later…
Exactly 7 months ago, the first cheque towards the development of our new platform was issued. Back then, it was nothing but an idea. We had hired four programmers in July, 2013 who couldn’t …
The day my life began
I don’t expect everyone to understand this, except for those who know what it feels like to be worth no more than an F. So, you received the news that your semester results are out. You fret.…
On my birthday…
I was about leaving the campus when Promise, my friend, called me. He sounded a bit serious and asked that I quickly come to the school’s canteen. Few minutes later, I realized it was a surpr…
Are our strongest desires too weak?
Last Wednesday (22nd of Jan.), I took some moments off work to see the movie “Jack Ryan: Shadow Recruit”. After watching the movie, all I can say is that [sometimes], in our “stro…
How the social web will define your experiences in the next 10 years
Before I dive in, let me give you 5 personal (out of the innumerable I’ve witnessed) real life instances of social media at work. I got my fattest cheque (so far, till 2012) for a contract on…
It’s official…LeBrug Limited is now registered
Early early good news in 2014 :-). Remember I wrote this few moons ago, about a new project I’m involved in. Well, we kickstarted the registration (documentation et al) process of the company…
