Last Saturday, I walked into Sapna Books in Bangalore to ‘burn’ some cash on books as usual. Among the books I picked was Sott Duffy’s “The Critical 90 days from idea to market“. Below is a paragraph I can totally relate with and I feel it’s worth sharing
Why ninety days? Because that’s all the time you have…In 1961 I was working at a consumer internet start-up in Silicon Valley. At launch, we had just one competitor. In sixty days we had sixteen competitors. In ninety days we had almost one hundred. And that was more than 15 years ago when things moved at snail’s pace!
This is the 21st century where speed is like gold. Competition has never been fierce. You’re either the first to kickass or you may end up sucking your way out of business.
I am a starter, a great one to boast. That makes me a now person. Once I get driven by an idea/task, I make the next best move immediately and see where it leads me. I don’t believe in over planning things or executing through long and boring theories that gets you nowhere close to the market in record time. They suck me dry of my juice.
I can relate well to Scott’s statement above. When we were building 1Plify, we had no competitor (at least we thought). To our surprise, our competitor launched some months (we’ve not even launched officially :-)) before us. In the 21st century, everyone is as equipped as you. In fact, your competitors are probably more equipped, financed and smarter than you are. You will be foolish to think you’re the only one planning to do the same thing. The true winner will be the best in execution and fastest. Speed is the next dimension of the 21st century. Believe it or get crushed.
Speed. Do awesome things fast. Awesomeness at the speed of thought.