At the launch of “The Start Up Diaries”

Sometimes last week, in the evening of one of those days when I have 5 minutes to check Facebook and mark all notifications as read. Right on the ads pane on Facebook, I saw an ad about a book launch and instantly decided to attend, due to my addiction to books. So, I hit “Going” on the event page.

That was how I landed at Oxford Bookstore located on the first floor of MG Mall, Bangalore. I’m dressed in a sky blue shirt tucked into a deep blue jeans. Stepped in at exactly 20 past 6PM. As I made my way into the book store, I spotted my favourite, Phanindra Sama, founder of addressing a bunch of young guys and gals. I should join them, I decided. He noticed my presence, paused his conversation, and greeted me with a contagious smile (one I can still see on my screen as I type this). Touching.

It’s the launch of a book written by a couple, Neeti Jain and Gagan Jain. The couple felt a need to document the stories of successful entrepreneurs in black and white. This was the primary force behind their newly launched book “The Start Up Diaries“. I’m proud to be one of the first (if not the first, ‘cos I arrived the book store few minutes after the book was displayed) people to lay hands on the classic book. I started tearing it apart immediately I got it and trust me, it’s kept me glued since.

It’s always fascinating to read (and hear via any platform) the stories of entrepreneurs winning against all odds. The book contains stories of 6 Indian (or 6 set) entrepreneurs including Vijay Shekhar Sharma ( founder of One97), Abhinav Sinha and Abhishek Sinha (founders of EKO), Ajit Andhare (founder of Colosceum Media) and Phanindra Sama, Charan Padmaraju, Sudhakar Pasupunuri (founders of, who have, despite their limitations built companies everyone is proud of. The authors managed to trace the stories of these entrepreneurs to their formative years till the point they hit their haha! moment. The start up diaries is the book for you if you’re interested in knowing about other entrepreneurs travelling the road less travelled. The authors have been fair enough in capturing their mistakes so everyone can learn from it.

When asked for the real purpose of the book, the couples said “we wanted to show that entrepreneurs are normal people and not super heroes”. How true. Find out in The Start Up Diaries. I’ve got my copy signed by the authors and two of the entrepreneurs profiled in the book (Abhinav Sinha and Phanindra Sama).

I usually find it difficult to walk into a book store and leave without a book. Not when I have my cards in my pocket. I managed to  pick a total of five books this time, including “The Start Up Diaries”, “Innovate”, “The 4A’s of Marketing”, “My Journey” (by A.P.J Abdul Kalam, India’s 11th President) and “A Salesman’s Lessons”.

I got some shots during the event as usual:


Technopreneur. Chief Hustler at 1Plify. PhD scholar [Technology entrepreneurship]

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