A good job is good, but influence is everything

These are difficult times for a number of companies globally and downsizing is now a buzz word among executives. Except you’ve been outta this world, you must have heard countless cases of companies downsizing in order to cut operational costs. It’s not a crime to get laid off, what happens next is my concern. You can simply say to yourself, oh…that’s not my portion, but what if it happens?

In the times we are, it’s important to ensure you’re building a reputation for yourself irrespective of where you currently work. Companies come and go, what remains afterwards in YOU. Pause for a moment and look beyond your temporary pay cheque.

Build a name for yourself beyond the company you work for. Your company really doesn’t care as much as you think about you. They only care to the extent to which it affects them. When hard ties hit your company, chances are you’ll be left out in the cold. Ensure you have influence beyond your immediate company. Social media makes it easy these days.

This is one of the truths your boss may never tell you. Get on social media, help people. Let people know who you are and what you do. Attend conferences, seminars et al. Participate in networking sessions. Meet people. Expand your reach and influence. At the end, people will come after you.

Truth is companies themselves now want to hire people who have a name and influence. When you have a name for yourself, you don’t attend an interview; instead you’re likely to go for a discussion. The difference is clear.

Reputation capital is one of the most important things you must ensure you have. Who knows you for who you are or what you do?

My point is become a man/woman of influence.

Influence is beyond who you know, it’s more of who knows you and what they can sacrifice for you.


Technopreneur. Chief Hustler at 1Plify. PhD scholar [Technology entrepreneurship]

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